Yesterday, someone exposed me to the "Blog Readability Test". The test uses a mathematical algorithm to determine the reading level needed to comprehend the document or in this case blog. Since math can't actually tell whether the writing is actually good or not, this is suppose to be used only to predict if the document is suitable for it's intended audience. In a thread discussing this test and it's results it was suggested that one should aim for a junior high or high school reading level so as not to alienate too many readers. Though I've done no research to support this, the claim was that the average adult reads at that level. So the logic follows , if I want to reach the most people I should write at that level. To that, I say phooey!
I have a confession, I can be a bit of a snob, an elitist if you will. Although I haven't had much time as of late to read anything but children's books, I enjoy a good challenging read. There is no point, in my opinion, to reading something that does not challenge you in some way, be it intellectually, creatively or emotionally. When I decided to write a blog, I had no illusions of fame or popularity. I knew that I had to write something that I would enjoy reading or I would get bored quickly and this would just be another abandoned project. I assumed by doing this, I would attract an audience that I would actually want to talk to. So far, I have been right in that assumption. I have no interest in expanding my demographic using this method, though I do not fault people for using it for other purposes. Your local newspaper for instance should be readable by everyone, but I don't have a need to attract everyone.
You'll notice that I haven't posted the level I received from the test. You can check if you want to, but I was actually a little disappointed that it wasn't a bit higher. To that end, I plan on busting out the thesaurus and using some real twenty dollar words from now on. So, I apologize in advance if you can no longer comprehend my verbiage, if you can't, you are apparently no longer in my target demographic and you will have to go elsewhere for wisdom and wit.